Structure! A beginning a middle and an end. This is its simplest form but subtle structure can be harder to define. Namely, will a writer change his style through the story and if so to what ends. What is the expectation of the reader. How hard is he prepared to work for his entertainment. I feel sometimes there`s a danger of being too clever. Linking chapters to the signs of the zodiac is old hat and pre-disposes the writer as an astrological fan. But would you read deeper if you were aware chapter 1 was the ninth zone of the zodiac and represented rebirth.
Have we got to the stage where no E book has a physical form and likewise new work is lacking the pick up and put down feel of a real book. A piece of work that always opens at a certain page. Concise geometric headings which make the work easy to navigate in a way a scroll button doesn`t.
Now where was that rubber ring?