Joking aside, you may have read some of the blogs about Norman and his wicked ways. Well all that`s over, I`m letting you into the real world and today`s topic is marketing. (Serious face). Anyone can write a book but can they sell it?
Welcome! Today I shall be walking the streets around the subject of my latest novel "The Ghost of Bell Lane." This is not for research but for sales. I shall be dropping flyers into local properties making it clear the novel is about where they live.- cunning eh? Of course this might not work but if I don`t try I`ll never know.
We pay too much attention to digital marketing and dreams of a viral hit. Remember what selling is about. It`s about plodding the streets and flogging your wares. Years ago I used to do a paper round around this area. Today I shall be distributing flyers so nothings changed. This is not a risk,it`s grass roots marketing.
Everybody likes to read about themselves or where they`ve come from. This little marketing ploy will put me face to face with my audience, fortunately I`ve got a change of underwear.
So,my little hob knobs, stay tuned and I`ll inform you of sales figures, if any!